The Strategist Behind the Words

Originally from Alberta, Canada, and raised in Chicago, my passion for global experiences took off in 2014 when I packed my bags for New Zealand. After years of living in multiple countries and exploring the world, I founded McGuire Creative Works in Höganäs, Sweden. My goal? To help international brands connect, engage, and inspire through the power of strategic content, storytelling and the written word.

As a book lover, obsessive editor, and experienced writer, I thrive on crafting content that resonates. No project is too big or small—whether you're a startup in need of a strong foundation or an established brand looking to refine your message, I’m here to help you shape, sharpen, and perfect your words.

I specialise in corporate copywriting, ghostwriting, content strategy, and brand communications across industries including health, wellness, fashion, medical, technology, and travel. With a deep understanding of both US and British English, I adapt language and tone to suit your audience, ensuring clarity and consistency across markets.

If you're looking for a partner to elevate your content and bring clarity to your brand’s voice, let’s connect.

Fun facts about me:

  • Myers Briggs: INTJ

  • Favourite book: Rebecca by Daphne du Maurier

  • Editing superpower: Pointing out grammar mistakes on restaurant menus to my poor husband

  • Weekend highlights: Early morning walks with Penny, my always-energetic Vizsla

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